Our client, Klingel Mail Order, a large German retailer, had planned to phase out their legacy host system as part of their greenfield project and broader digitalisation strategy. However, just four months before the greenfield project’s go-live date, the crucial task of managing customer data for advertising material distribution had not yet been integrated into any ongoing project streams. As the deadline was getting closer, it became extremely important to find a solution for this crucial part of their marketing activities.
As the deadline was getting closer, it became extremely important to find a solution for this crucial part of their marketing activities.
DURATION
March 2022 – January 2023
TEAM
4 Developers
1 Team Coach
INDUSTRY
E-commerce
Fashion & lifestyle
SCOPE
Fast and compliant implementation in line with diverse customer requirements.
We responded swiftly by assembling a development team tasked with importing existing customer data from the current system, updating it using multiple data sources, and efficiently distributing it to the relevant systems. Throughout this process, we managed the needs and demands of various stakeholders while ensuring strict adherence to the European and national data protection regulations.
Cost savings and increased customer satisfaction all at once.
The new software empowered our client to select advertising recipients based on the most current and comprehensive customer profiles available. This, in turn, enabled highly targeted communication, eradicated duplicate mailings and delivered substantial cost savings within the advertising process.
Nina Ehrenberg
SVP Product Management,
Klingel Group