K – Mail Order GmbH & Co. KG

Transforming customer data management for targeted marketing success

Initial
situation

Our client, Klingel Mail Order, a large German retailer, had planned to phase out their legacy host system as part of their greenfield project and broader digitalisation strategy. However, just four months before the greenfield project’s go-live date, the crucial task of managing customer data for advertising material distribution had not yet been integrated into any ongoing project streams. As the deadline was getting closer, it became extremely important to find a solution for this crucial part of their marketing activities.

As the deadline was getting closer, it became extremely important to find a solution for this crucial part of their marketing activities.

DURATION

March 2022 – January 2023

TEAM

4 Developers
1 Team Coach

INDUSTRY

E-commerce
Fashion & lifestyle

SCOPE

Analysis, concept development and consultation regarding technical implementation
Development of a cloud-based solution for data protection-compliant customer management
Integration into the existing cloud infrastructure and support in its further development

Our
approach

Fast and compliant implementation in line with diverse customer requirements.

We responded swiftly by assembling a development team tasked with importing existing customer data from the current system, updating it using multiple data sources, and efficiently distributing it to the relevant systems. Throughout this process, we managed the needs and demands of various stakeholders while ensuring strict adherence to the European and national data protection regulations.

Solution &
results

Cost savings and increased customer satisfaction all at once.

The new software empowered our client to select advertising recipients based on the most current and comprehensive customer profiles available. This, in turn, enabled highly targeted communication, eradicated duplicate mailings and delivered substantial cost savings within the advertising process.

Nina Ehrenberg

SVP Product Management,
Klingel Group

The special thing about Spaceteams is that they know exactly what they are doing in their field and also have a sense of human interaction. In change processes, it’s not just the technology itself that’s a challenge, but also getting everyone on board. Spaceteams has simply done a great job in this regard. Understanding user needs and engaging in transparent and open communication, for example during reviews, is their great strength. That’s how our results turned out excellent through collaborative efforts.

Is your customer data also spread across several systems?

Customised data solutions can eliminate inefficiencies or data protection violations in your CRM.