Hot topic in e-commerce: Accessibility!

E-commerce solutions

There are powerful standards in e-commerce - but not every ready solution fits your business model one-to-one. We help you to assess whether customised development offers real added value or whether a well thought-out combination of standard software and targeted extensions is the better choice. For scalable, efficient and future-proof businesses.

When is a customised
e-commerce solution
the right choice?

The more differentiated your business model and the more dynamic your competitive situation, the more you will benefit from a customised e-commerce solution.

We would be happy to take a look at your requirements in a meeting and provide an initial assessment. To answer the question of whether it is worth looking at a customised e-commerce solution, you should consider the following points, among others:

Can your USP be captured by a standard solution?
What is the number and variety of products on offer?
Are you both a producer and a retailer?
Where and how is your customer data collected and managed?
What are the current sales figures and growth forecasts?
Does your store cater to both B2B and B2C?
How often are new products or limited editions added?
Are there configurations for your products?
Which interfaces are required, e.g. to merchandise management systems or transport service providers?
Are there safety requirements and legal regulations for your goods (e.g. for highly flammable or toxic substances)?

Our
approach

01. Analysis

We start the project with a detailed requirements analysis and prioritisation.
02. Overview

We gain an overview of your system landscape for merchandise management, logistics, customer management, etc.
03. Architecture

We develop a system architecture for your store and the required interfaces. We often work according to the principle of ‘verticalisation’. This means that the store is structured in vertical modules that are developed independently of each other and ideally communicate with each other asynchronously or via predefined interfaces.
04. Design & Development

We put together a team with the right experience, including a Team Lead and a Team & Product Coach. Together with you, we build up relevant domain knowledge at an early stage in order to get started with the implementation quickly. We consider essential requirements such as data protection, IT security and digital accessibility right from the start and always keep the users and their needs in focus - for true user centricity.

The Challenge of Accessibility

Clear and complex at the same time

From June 28, 2025, online shops in Germany must comply with the requirements of the Accessibility Improvement Act (BFSG). Web accessibility is essential because many people rely on it or benefit significantly from it. At the same time, the great diversity within this user group presents a challenge.
The Web Content Accessibility Guidelines (WCAG) offer clear success criteria and priorities. However, depending on the size and complexity of the shop, implementation can still become a substantial undertaking. This makes it all the more important to identify which barriers to tackle first.

Your path to an accessible web shop

We start with a status quo assessment to identify existing accessibility barriers. To do this, we combine automated analysis with manual testing – always based on WCAG requirements. The results are then prioritised based on their impact on users – for example, focusing on key use cases and the most relevant pages – and by WCAG conformance level.  From there, implementation can begin – either carried out by us or with our close support.

Advantages of an
accessible web shop

An accessible webshop is directly usable for people with disabilities – opening the door to more potential customers.
People with age-related or temporary impairments benefit just as much as those with a different native language or limited digital experience.
Mobile users appreciate clear structures, strong contrasts, and intuitive interactions.
Clear navigation, understandable content, and logical flows improve the user experience for everyone.
Technically clean, accessible websites are easier for search engines to read and index – boosting SEO performance.
Semantically structured code simplifies maintenance and reduces technical complexity in the long run.
Accessibility is no longer optional – it's a standard in modern product development and legally required in e-commerce (e.g. via the German BFSG).